PPC Management Services that deliver results and a competitive edge
Even as you spend lesser
What makes PPC marketing
Lucrative for your business’s success
PPC or Pay per Click services are a kind of paid digital marketing techniques that delivers instant results for our clients. We place PPC ads for your company strategically such that they are viewed by the desired customer cross section and deliver maximum results for marketing. Over 75% people of believe that PPC ads ease their online search while over 63% people say that they click on PPC ads. The stat alone specifies the lucrativeness of PPC ads for businesses. While PPC ads are cost effective, they are also a controllable way to find a spot towards the top of search results of Bing and Google. PPC ads can alternately be made over digital platforms and websites as well. At Digital Landmark, we constantly optimize your campaigns and make decisions driven by data, ensuring high success rates.
OUR PPC MANAGEMENT SERVICES
While we enable a high reach for your ads, it is achieved at the lowest possible costs. Iterative restrategizing of campaigns ensures that they deliver the highest ROIs.
Digital Competitor Analysis
Competition analysis over the online hemisphere gives direction to PPC ad management services for our clients. It involves analysis of search terms, setting revenue, cost-per-lead goals and monthly search volumes. We conduct a close analysis of local competitors who are successfully conducting successful PPC ads.
With a close research over keywords, we figure out the ways in which customers are on a lookout for your services. The next step in line is to come up with creatives, ad copies and high performance ads. Split testing enables us to figure out the most effective way of presenting the ads. We also conduct competitor research over ad copies.
We use analytics to the best possible avail to ensure a high performance for client ads. PPC Analytics and Ad Tracking that we conduct involve figuring out average ad positions for each campaign, click-through-rates, and ways to track and optimize the same. We also track sales, calls and leads.
PPC Campaign Management
We manage and tweak bids for all PPC marketing campaigns that we undertake. Bidding is adjusted following closely monitoring keyword search queries. A few of the metrics that are closely monitored include cost-per-click and average positions. Optimization fine tunes the campaigns for success.
Paid Search Campaigns
We create paid ads, wherein we target viewers based upon the queries they enter in the search engines. Landing pages for ads are optimized judiciously. Paid search and SEO campaigns are run in co-ordination, in order to make sure that they deliver the best possible outcomes. We also run remarketing campaigns, retargeted ads and display advertisement campaigns.
PPC Advertising across platforms
We run paid SMM campaigns across Facebook, Pinterest, Instagram, LinkedIn and Twitter. We also conduct YouTube advertising, Google Local Services ads management and Google Ads campaign management, along with Bing Ads campaign management.
We garner higher results and ratings
By treating your business as our own
Our PPC Management Services come with assurances that are seldom offered in the industry.
No Long term contract
We conduct PPC campaigns for clients in the way they desire, project or contract basis. This gives clients the liberty to gauge results of their marketing campaign before they renew contracts.
Possession of Ad creatives
Our clients get to keep the ad creatives that we make for them. They can use the same at any place best suited for them, such OOH advertising, social media, websites, blogs or marketing collaterals.
Optimized marketing costs
When we conduct PPC advertising campaigns for you, ROIs are always the prime defining criteria. The budgets do not spiral towards an upswing because the ads are all closely measured and tracked when they are analyzed for improvements.
We are Experts in
Delivering PPC campaigns that work
One of the defining factors of our PPC management campaigns is that they never go defunct. We optimize the campaigns for you on a weekly basis, ensuring that they come across a highly targeted customer cross section in the highest numbers. Each of our actions is oriented towards the success of the campaigns and delivers real results for leads, sales and conversion rates. Hence Digital Landmark comes by as the preferred avenue for transforming PPC campaigns to the next level. In order to make sure that your campaign derives the maximum value for the investment and time, we create messages that are compelling while they stay consistent. They are characterized by a judicious use of right keywords and a positive site experience, which increase the odds of making sales. Exhaustive testing procedures that are implemented frequently along with analytics reports further add to the PPC campaigns’ success. Our plethora of services is available for clients based upon their budget and requirements. Our work methodologies are transparent and we keep clients informed regarding our progress.
Making Our PPC management services
Work for your campaign and brand
A number of factors distinguish our services such that they invariably deliver preferred results and high ROIs for business. Sales, leads that convert, and branding efforts are accentuated with our services.
Ad copies and graphics that we make are best in the class and one of a kind. They bring even more traffic to websites.
We use analytics to the best possible effect in order to ensure that Cost per Click stays at the lowest possible values. This renders effects over the budget and ROI rates.
We keep our reporting procedures sound and keep the clients updated with our progress. Our results speak for themselves and clients are empowered to see real results and gauge ROIs.
Frequently Asked Questions
A: PPC advertising stands for pay-per-click advertising. It is a digital advertising model in which advertisers pay a fee each time one of their ads is clicked. This model is commonly used in search engine advertising, social media advertising, and other online advertising platforms.
A: PPC advertising offers several benefits for businesses, including the ability to reach a targeted audience, control over ad spend and budget, measurable results, and the ability to adjust campaigns in real-time based on performance.
A: PPC ads work by bidding on specific keywords or phrases that are relevant to your target audience. When a user searches for those keywords, your ad may be displayed to them, and if they click on your ad, you pay a fee. The amount you pay per click depends on the competitiveness of the keyword and the maximum bid you set.
A: The main types of PPC ads include search ads, display ads, and social media ads. Search ads appear at the top or bottom of search engine results pages (SERPs) when a user searches for a specific keyword or phrase. Display ads are visual ads that appear on websites or mobile apps. Social media ads are ads that appear on social media platforms such as Facebook, Twitter, or LinkedIn.
A: To create effective PPC ads, you should research your target audience, choose relevant and specific keywords, write compelling ad copy, use high-quality images or videos, include a clear call-to-action, and continually test and optimize your ads.
A: The success of PPC ads can be measured using metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS). These metrics can be tracked using analytics tools such as Google Analytics, AdWords, or Bing Ads.
A:Common mistakes to avoid in PPC advertising include targeting broad keywords that are not specific enough, using generic ad copy, neglecting to optimize campaigns regularly, ignoring negative keywords, and failing to track and analyze campaign data.
A: Some useful tools for PPC advertising include Google AdWords, Bing Ads, Facebook Ads Manager, Twitter Ads, LinkedIn Ads, and third-party tools such as SEMrush, SpyFu, and AdEspresso.